The baby goods brand Mothercare is facing a bad time in the UK since the end of the last year especially since Christmas as the brand has failed to earn the profit it expected.
Shares of Motjercare have lost their value by over a quarter. It first witnessed a bige descend in its sell when its like for like sale fell by 7.2% and online sell declined by 6.9%
To survive the profit fall and decline in demand the bran reduced its total number of stores, but it hardly turned successful. It earned somewhere between £1m and £5m, when it was expecting to reach the amount of about £10m.
Chief executive Mark Newton-Jones has confirmed the declining footfall in the stores.
Mothercare has reduced its total UK retail space to 1.4m sq ft as a part of its store closure program. It now has 143 stores in the UK.