Joe Bloggs, which is known for its baggy denim flares, has made 60 people redundant and its assets are being put up for sale.
East, the Asian-inspired High Street fashion brand has also gone into administration. An indian retail group Fabindia controlles East. It has 34 stores and 15 concessions in the UK, with a total of 314 employees.
These are facing tough times due to the downfall in the UK retail fashion market. While new online fast-fashion brands are showing upward graph, older brands and High Street retailers are struggling.
Joe Bloggs was set up by Shami Ahmed in 1985 . The brand boosted the wave of Manchester’s cultural in late 1980’s. But he declared bankruptcy in 2009.
East was launched in 1994 by Clive Pettigrew, Penny Oliver and Jonathan Keating.