In the last months of previous year, Apple sold fewer iPhones than it did the year before.But the revenue generation is unaffected, thanks to the prices.
The firm earned $20bn in quarterly profits, owing to its growth in Japan and Europe.
Tim Cook said that sales of the product which price starts from $1,000 is performing even better than what they had expected. Since its launch, this phone has been working well in the market each week.
Mr Cook further said that the company has 1.3 billion active customer base around the world.
Apple sold relatively lesser number of iPhones compared with this time last year. With its average selling price stsrting from $100, to $796, even if apple sell fewer items, it will keep earning more.